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The Blog: Website Design

Why Smart Web Design is Essential for eCommerce
Retail | User Experience (UX) | Website Design

Why Smart Web Design is Essential for eCommerce

Landing on a poorly designed eCommerce site is like walking into a dimly lit retail store where open boxes line the aisles, the shelves are dirty and employees are listening to headphones. You turn around and walk out, right? Same with eCommerce sites.

Why eCommerce Websites Will Succeed and Fail Post COVID-19
Digital | SEO | User Experience (UX) | Website Design

Why eCommerce Websites Will Succeed and Fail Post COVID-19

eCommerce was on a steady path of growth before COVID-19, but the pandemic rapidly accelerated shifts in consumer shopping behavior and the movement from brick-and-mortar to online transactions.

3 Ways to Use Customer Journey Maps in eCommerce
Content Marketing | | SEO | Website Design

3 Ways to Use Customer Journey Maps in eCommerce

With an estimated 27.2% of the world’s population now shopping online, it’s never been more important to understand your customer’s journey on the route to purchasing from your online store.
 

Tracking the Customer Journey to Boost eCommerce Business
Branding | Content Marketing | Digital | Retail | Website Design

Tracking the Customer Journey to Boost eCommerce Business

2020 saw nearly a decade’s worth of eCommerce growth in a single year—accounting for a 44% year-over-year jump from 2019.1 No doubt this incredible growth was fueled by the global pandemic that forced most countries inside for months on end.

Balancing Paid Media to Grow eCommerce Business
Digital | | Retail | Strategy | Website Design

Balancing Paid Media to Grow eCommerce Business

Whether your eCommerce business is just starting out or already established in the industry, reaching new customers through paid media is essential to grow revenue.

Efficient eCommerce: 6 Reasons Online Stores Need a Marketing Agency
Content Marketing | Digital | | SEO | Website Design

Efficient eCommerce: 6 Reasons Online Stores Need a Marketing Agency

Thriving as an eCommerce brand goes well beyond creating a website to showcase and sell product. No matter how robust or secure your site is, the cart stays empty if shoppers aren’t finding your site or if it’s difficult to navigate once they arrive.

Choosing an eCommerce Marketing Agency
Digital | | SEO | | Website Design

Choosing an eCommerce Marketing Agency

eCommerce is growing rapidly as consumers expect convenience and tailored shopping experiences. Not surprisingly, ecommerce sales have soared even higher in 2020 as the COVID-19 pandemic has caused shoppers to stay at home and avoid large crowds.

Top 5 SEO Strategies to Boost Organic Traffic to Your eCommerce Website
Digital | SEO | User Experience (UX) | Website Design

Top 5 SEO Strategies to Boost Organic Traffic to Your eCommerce Website

Most eCommerce digital marketing strategies focus heavily on paid ads and social media, but an eCommerce specialist understands the value of search engine optimization (SEO). Having a sound SEO strategy can help your eCommerce site increase its Google search rankings and result in more converting traffic.

Four Retail Marketing Buzzwords You Should Know for 2021
Digital | | Retail | | Website Design

Four Retail Marketing Buzzwords You Should Know for 2021

COVID-19’s sudden impact on consumer shopping behaviors forced retail brands to adapt quickly. As the pandemic continues to affect the retail industry, preparing for 2021 is essential for brands to stay relevant to their audience and drive sales.

Why Is Branding Post-COVID-19 so Important in the Specialty Retail Industry?
Branding | Retail | User Experience (UX) | Website Design

Why Is Branding Post-COVID-19 so Important in the Specialty Retail Industry?

As eCommerce jumps years ahead thanks to the shove out of the airplane we call COVID-19, specialty retail looks for the emergency chute. To quote contributing author and retail expert Greg Petro, “retail is not dead, it is evolving.” Evolving indeed.

Finding the Ideal Meal: Connecting with Pet Owners Earlier
Branding | Creative | Digital | Pet | Retail | Website Design

Finding the Ideal Meal: Connecting with Pet Owners Earlier

In this second installment of a two-part blog series on pet food nutrition, Trone explores the multi-channel nature of pet owners who are researching their pets’ food.

Shopify, WooCommerce & Magento: Comparing the Top eCommerce Platforms
Digital | Retail | User Experience (UX) | Website Design

Shopify, WooCommerce & Magento: Comparing the Top eCommerce Platforms

Choosing the best eCommerce platform to showcase your products or services requires thoughtful analysis of your business model and objectives.