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Four Reasons Subscriptions Are Working for eTailers This Holiday Season
Content Marketing | Digital | Retail | Website Design

Four Reasons Subscriptions Are Working for eTailers This Holiday Season

With less than a month left before the holidays, consumers are tightening up gift lists and getting ready to place online orders.

Pet owners are holding pet food and treat manufacturers to a higher standard these days when it comes to their pets’ food packaging. They’re doing more research and spending more money on premium meals, toppers, mixers and treats for their pets, so they expect packaging to protect the freshness and integrity of the ingredients.

Top 10 Ways to Prep Your Web Store for the Holidays
Branding | Digital | | Retail

Top 10 Ways to Prep Your Web Store for the Holidays

It’s no secret that the pandemic changed holiday shopping behaviors. Shoppers who previously browsed aisles and stood in line for Black Friday deals turned to eCommerce stores to search for and ship gifts. And many people who previously shied away from buying online finally took the leap.

Attracting Visitors to Your Web Store Through Paid Media
Content Marketing | Digital | | Retail

Attracting Visitors to Your Web Store Through Paid Media

Once your website has been optimized for efficiency and you’ve created or added relevant content to attract your desired audience, implementing paid media campaigns can boost conversions and increase ROI. But with so many paid media channel options, where do you start?

Why Smart Web Design is Essential for eCommerce
Retail | User Experience (UX) | Website Design

Why Smart Web Design is Essential for eCommerce

Landing on a poorly designed eCommerce site is like walking into a dimly lit retail store where open boxes line the aisles, the shelves are dirty and employees are listening to headphones. You turn around and walk out, right? Same with eCommerce sites.

Today’s online searchers and shoppers have a higher level of expectation for privacy than ever before. As platforms adapt to make their visitors feel comfortable, brands that have been using digital marketing must adapt as well.

Why eCommerce Websites Will Succeed and Fail Post COVID-19
Digital | SEO | User Experience (UX) | Website Design

Why eCommerce Websites Will Succeed and Fail Post COVID-19

eCommerce was on a steady path of growth before COVID-19, but the pandemic rapidly accelerated shifts in consumer shopping behavior and the movement from brick-and-mortar to online transactions.

3 Ways to Use Customer Journey Maps in eCommerce
Content Marketing | | SEO | Website Design

3 Ways to Use Customer Journey Maps in eCommerce

With an estimated 27.2% of the world’s population now shopping online, it’s never been more important to understand your customer’s journey on the route to purchasing from your online store.
 

Tracking the Customer Journey to Boost eCommerce Business
Branding | Content Marketing | Digital | Retail | Website Design

Tracking the Customer Journey to Boost eCommerce Business

2020 saw nearly a decade’s worth of eCommerce growth in a single year—accounting for a 44% year-over-year jump from 2019.1 No doubt this incredible growth was fueled by the global pandemic that forced most countries inside for months on end.

Balancing Paid Media to Grow eCommerce Business
Digital | | Retail | Strategy | Website Design

Balancing Paid Media to Grow eCommerce Business

Whether your eCommerce business is just starting out or already established in the industry, reaching new customers through paid media is essential to grow revenue.

Efficient eCommerce: 6 Reasons Online Stores Need a Marketing Agency
Content Marketing | Digital | | SEO | Website Design

Efficient eCommerce: 6 Reasons Online Stores Need a Marketing Agency

Thriving as an eCommerce brand goes well beyond creating a website to showcase and sell product. No matter how robust or secure your site is, the cart stays empty if shoppers aren’t finding your site or if it’s difficult to navigate once they arrive.

Choosing an eCommerce Marketing Agency
Digital | | SEO | | Website Design

Choosing an eCommerce Marketing Agency

eCommerce is growing rapidly as consumers expect convenience and tailored shopping experiences. Not surprisingly, ecommerce sales have soared even higher in 2020 as the COVID-19 pandemic has caused shoppers to stay at home and avoid large crowds.