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The Blog: Branding

review blog
Branding | Content Marketing | Digital |

Move over Testimonials. Reviews are now King.

This summer when my older son was home from college, we all found ourselves in the car with my younger son who was behind the wheel armed with his learner’s permit. As the car stopped, my older son proceeded to provide a mock Yelp review of the driver and the passenger experience. It was hilarious.

fantasy ad draft fb
Branding | Creative | Retail

Play Fantasy Ad Draft

As ad people, we look forward to S#%*@ B$&! commercials. No, that’s not a typo or error in the code—we just don’t underestimate trademark laws. Anyway, we enjoy the competition of the commercials so much that we made it a game everyone can play.

millennial pet owner
Branding | Digital | Pet | Retail |

Three Tips for Training Millennial Pet Owners

Welcome Pet Brand Marketers to Millennial Training 101. At Trone Brand Energy, we understand that millennials can be a challenging breed of shoppers to reach. We’ve put together a series of training videos to help your brand answer common questions, including: How do you get a millennial to come when they’re called?

social media for retailers
Branding | Content Marketing | Digital | Pet | | Strategy

Maximize Your Millennial Marketing: Pet Edition

Here’s yet another article about marketing to Millennials. You already know they use social media. An article from the Wall Street Journal shows that Millennials spend almost 8 hours a day using social media. What you may not know is that one of the biggest mistakes in marketing is lumping Millennials into one big category.

Devils Backbone Brewing Company is nestled deep in the mountains of northern Virginia. Their backyard is like something out of a painting—picturesque and beautiful. Their beer is inspired by traditional German brewing techniques mixed with a flair for the experimental. The personality of their people is all adventure.

Brands spend millions of dollars per spot to have their message appear on the biggest stage for TV advertising—The Super Bowl broadcast.