Four Reasons Subscriptions Are Working for eTailers This Holiday Season
With less than a month left before the holidays, consumers are tightening up gift lists and getting ready to place online orders. But with retailers urging customers to shop early and eCommerce expected to grow more than 35% this season compared to 2020, some consumers may be too late to avoid global supply chain issues limiting their gifting options.
Top 10 Ways to Prep Your Web Store for the Holidays
It’s no secret that the pandemic changed holiday shopping behaviors. Shoppers who previously browsed aisles and stood in line for Black Friday deals turned to eCommerce stores to search for and ship gifts. And many people who previously shied away from buying online finally took the leap. 81% of Americans did more than half of their holiday shopping online last year AND are planning to do the same amount, or more, of their purchasing online in 2021. Following these 10 must-do steps will help you prepare your eCommerce store to earn your share of holiday sales.
Attracting Visitors to Your Web Store Through Paid Media
Once your website has been optimized for efficiency and you’ve created or added relevant content to attract your desired audience, implementing paid media campaigns can boost conversions and increase ROI. But with so many paid media channel options, where do you start?
Privacy Changes Impacting How Google Measures Success
Today’s online searchers and shoppers have a higher level of expectation for privacy than ever before. As platforms adapt to make their visitors feel comfortable, brands that have been using digital marketing must adapt as well.
Why eCommerce Websites Will Succeed and Fail Post COVID-19
eCommerce was on a steady path of growth before COVID-19, but the pandemic rapidly accelerated shifts in consumer shopping behavior and the movement from brick-and-mortar to online transactions. As consumer demand for remote and digital solutions quickly surged in 2020, many businesses scrambled to catch up, adapting their online strategies for both short-term survival and long-term growth.
Tracking the Customer Journey to Boost eCommerce Business
2020 saw nearly a decade’s worth of eCommerce growth in a single year—accounting for a 44% year-over-year jump from 2019.1 No doubt this incredible growth was fueled by the global pandemic that forced most countries inside for months on end. In fact, 150 million people shopped online for the first time during the 2020 pandemic lockdown.2
These statistics highlight both the incredible opportunities and challenges facing companies looking to grow their eCommerce businesses as millions of customers have changed their shopping habits out of necessity. By better understanding customer journeys, eCommerce companies can transform site visitors into customers who are open to sharing and promoting their experiences with others.
Balancing Paid Media to Grow eCommerce Business
Whether your eCommerce business is just starting out or already established in the industry, reaching new customers through paid media is essential to grow revenue. It may be tempting to put more weight on conversion channels, but your long-term ROI will suffer if you don’t invest in audiences that might be interested but are not currently aware of your product or service.
Efficient eCommerce: 6 Reasons Online Stores Need a Marketing Agency
Thriving as an eCommerce brand goes well beyond creating a website to showcase and sell product. No matter how robust or secure your site is, the cart stays empty if shoppers aren’t finding your site or if it’s difficult to navigate once they arrive. A marketing agency with experience in eCommerce knows how to efficiently drive traffic, engage users, generate repeat business and make your life easier in the process.
Choosing an eCommerce Marketing Agency
eCommerce is growing rapidly as consumers expect convenience and tailored shopping experiences. Not surprisingly, ecommerce sales have soared even higher in 2020 as the COVID-19 pandemic has caused shoppers to stay at home and avoid large crowds. In today’s competitive landscape, it’s critical to work with an agency that can put your brand right in front of the customer and drive revenue.
Top 5 SEO Strategies to Boost Organic Traffic to Your eCommerce Website
Most eCommerce digital marketing strategies focus heavily on paid ads and social media, but an eCommerce specialist understands the value of search engine optimization (SEO). Having a sound SEO strategy can help your eCommerce site increase its Google search rankings and result in more converting traffic.