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Four Reasons Subscriptions Are Working for eTailers This Holiday Season

Four Reasons Subscriptions Are Working for eTailers This Holiday Season

With less than a month left before the holidays, consumers are tightening up gift lists and getting ready to place online orders. But with retailers urging customers to shop early and eCommerce expected to grow more than 35% this season compared to 2020, some consumers may be too late to avoid global supply chain issues limiting their gifting options.

Top 10 Ways to Prep Your Web Store for the Holidays

Top 10 Ways to Prep Your Web Store for the Holidays

It’s no secret that the pandemic changed holiday shopping behaviors. Shoppers who previously browsed aisles and stood in line for Black Friday deals turned to eCommerce stores to search for and ship gifts. And many people who previously shied away from buying online finally took the leap. 81% of Americans did more than half of their holiday shopping online last year AND are planning to do the same amount, or more, of their purchasing online in 2021. Following these 10 must-do steps will help you prepare your eCommerce store to earn your share of holiday sales.

Attracting Visitors to Your Web Store Through Paid Media

Attracting Visitors to Your Web Store Through Paid Media

Once your website has been optimized for efficiency and you’ve created or added relevant content to attract your desired audience, implementing paid media campaigns can boost conversions and increase ROI. But with so many paid media channel options, where do you start?

Why Smart Web Design is Essential for eCommerce

Why Smart Web Design is Essential for eCommerce

Landing on a poorly designed eCommerce site is like walking into a dimly lit retail store where open boxes line the aisles, the shelves are dirty and employees are listening to headphones. You turn around and walk out, right? Same with eCommerce sites. One click of the back button and you’re browsing search results for a sleekly designed, shopper-friendly competitor. In fact, nine out of ten people say they’ve left a website because of bad design.

Tracking the Customer Journey to Boost eCommerce Business

Tracking the Customer Journey to Boost eCommerce Business

2020 saw nearly a decade’s worth of eCommerce growth in a single year—accounting for a 44% year-over-year jump from 2019.1 No doubt this incredible growth was fueled by the global pandemic that forced most countries inside for months on end. In fact, 150 million people shopped online for the first time during the 2020 pandemic lockdown.2 

These statistics highlight both the incredible opportunities and challenges facing companies looking to grow their eCommerce businesses as millions of customers have changed their shopping habits out of necessity. By better understanding customer journeys, eCommerce companies can transform site visitors into customers who are open to sharing and promoting their experiences with others.

Balancing Paid Media to Grow eCommerce Business

Balancing Paid Media to Grow eCommerce Business

Whether your eCommerce business is just starting out or already established in the industry, reaching new customers through paid media is essential to grow revenue. It may be tempting to put more weight on conversion channels, but your long-term ROI will suffer if you don’t invest in audiences that might be interested but are not currently aware of your product or service.

Four Retail Marketing Buzzwords You Should Know for 2021

Four Retail Marketing Buzzwords You Should Know for 2021

COVID-19’s sudden impact on consumer shopping behaviors forced retail brands to adapt quickly. As the pandemic continues to affect the retail industry, preparing for 2021 is essential for brands to stay relevant to their audience and drive sales.

Adapting Your Retail Marketing Strategy for Customer Technology Preferences

Adapting Your Retail Marketing Strategy for Customer Technology Preferences

Before the era of data-driven marketing campaigns, retail brands needed to work much harder to convince audiences to give them a try or validate their loyalty. In today’s modern retail marketing environment, integrated marketing strategies (including all aspects of paid, organic and owned media) are influenced by customer digital behaviors and preferences. 

Why Is Branding Post-COVID-19 so Important in the Specialty Retail Industry?

Why Is Branding Post-COVID-19 so Important in the Specialty Retail Industry?

As eCommerce jumps years ahead thanks to the shove out of the airplane we call COVID-19, specialty retail looks for the emergency chute. To quote contributing author and retail expert Greg Petro, “retail is not dead, it is evolving.” Evolving indeed.

Finding the Ideal Meal: Connecting with Pet Owners Earlier

Finding the Ideal Meal: Connecting with Pet Owners Earlier

In this second installment of a two-part blog series on pet food nutrition, Trone explores the multi-channel nature of pet owners who are researching their pets’ food.