Facebook Twitter YouTube Instagram LinkedIn Wikidata

Branding & Brand Planning Services

Creating an identity for a brand. It takes a comprehensive understanding of audience desires and perceptions, the competitive landscape and the marketing goals. Trone’s brand development team is well-versed in discovering insights and using them to create new brands and elevate existing ones.

Branding Research

Making assumptions about what your audience thinks or wants can quickly lead a brand down the wrong path. Research helps brands better understand potential customers, identify strengths and weaknesses and gain alignment on how to move forward.

  • Existing Research Review
  • Internal Brand Stakeholder Sync Session™
  • Stakeholder Interviews & Focus Groups
  • Quantitative Research
  • Competitive Audit

Brand Briefing

Defining the motivations of your audience (or audiences) and the driving characteristics of your brand are key to communicating effectively and consistently. Our agency brand planning and briefing documents provide guidelines for where your brand fits in the world and how it will behave.

  • Brand & Audience Personas
  • Brand Archetype
  • Brand Positioning

Brand Architecture Development

Every brand should have a look. A feel. A way of speaking that stands apart from the competition. Trone branding specialists use research and audience insights to ensure a brand’s foundational elements are strategic and distinctive.

  • Name
  • Logo
  • Brand Story
  • Language Palette
  • Brand Standards

Branding Work

Need a little help building your brand?