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Thursday, November 6, 2014

North Carolina Agencies Trone Brand Energy and BEM Interactive Join Forces


Media Contact:
Angi Wesson


High Point, NC—NOVEMBER 6, 2014—Trone Brand Energy has acquired BEM Interactive as of October 31, 2014. All BEM employees are moving to Trone Brand Energy headquarters at 1823 Eastchester Drive in High Point, NC.

“Together, we can accelerate our growth, offer more services to our clients and create a competitive advantage for our brand,” said Doug Barton, President of Trone Brand Energy. “This is an excellent move for both organizations. Each staff member at BEM is highly talented and dedicated to the same level of client service that has made Trone Brand Energy one of the leading independent advertising agencies in the Southeast.”

The agency, now numbering nearly 80 employees, has expanded its core competencies with the BEM addition. Trone Brand Energy renewed their focus on digital and interactive initiatives years ago, a result of their rebranding in 2012 from Trone Advertising to Trone Brand Energy. Taking on BEM Interactive will allow them to offer a full suite of interactive expertise, including digital and content marketing, mobile app development and marketing automation. This is in addition to Trone Brand Energy’s core competencies of branding, advertising and media.

“Trone Brand Energy is one of the most respected agencies in the industry,” said Malinda Pengelly, former President of BEM Interactive. “We are eager to join our interactive expertise with their deep experience in traditional advertising and brand building. Both sets of clients have a lot to gain from this integration.”

BEM Interactive started in 1996 just as the marketing world started reacting to the technological revolution. They built their expertise in design, application and e-commerce development partly by seeing the technological landscape evolve over the last 20 years. Pengelly will transition to Senior Vice President of Interactive Services at Trone Brand Energy.

About Trone Brand Energy
Trone Brand Energy of High Point, NC is one of the largest independent brand communication agencies in the Southeast and has been in business for 32 years. The agency operates as a full-service firm with experience in connecting brands with customers across all media. Their services include strategic consultation and analytics, social media, digital marketing, media buying and planning, advertising, design, and public relations. Learn more about the agency at TroneBrandEnergy.com.

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