NCBiotech
The North Carolina Biotechnology Center (NCBiotech) is a state-funded resource aimed at supporting the state’s life sciences economic development. Working to advance fields like biology, medicine and agriculture, NCBiotech needed to be able to communicate their local and global impact to a diverse group of stakeholders.
Branding
Trone performed an industry survey and stakeholder interviews to determine NCBiotech’s value to individuals, entrepreneurial startups and global corporations. We developed a story of transformation that succinctly encapsulated the organization’s lasting impact on life sciences in North Carolina and across the world.
Marketing
NCBiotech is continually promoting North Carolina to businesses and people in the life science industry. Trone’s marketing and digital marketing specialists have worked to produce relevant video content, improve SEO and organic traffic to the NCBiotech website and provide event marketing support for the organization’s 35th anniversary.
Website
Our web design and development team structured the new NCBiotech website to serve a diverse group of audiences. The site asks users how they want to transform aspects of their life and redirects them to relevant pages. By streamlining the site journey, we improved audience engagement and time spent on web content across the board.
Notable Accomplishments
With an ongoing digital marketing strategy, the domain authority continues to climb two to three points annually and organic sessions increased 32% in 2019 alone.Capabilities
