Lewis Systems
Lewis Systems & Service, Co. has provided quality air compressor, medical air and vacuum pump products, parts and service in the Southeast for more than 40 years. The brand had a minimal social following and wanted to grow their social presence to engage with businesses in their footprint.
Marketing
Trone developed an organic and paid social media approach to reach air compressor industrial and medical audiences on LinkedIn. We created relevant social and blog content to engage new followers with a mix of branded messages, product features and educational industry tips. Strategic audience targeting allowed paid media to have maximum impact for this regional client.
Notable Accomplishments
In 12 months, Lewis Systems grew their LinkedIn following by more than six times, while garnering almost 250,000 impressions and 2,000 engagements. Due to strong audience targeting, sponsored LinkedIn content click-through rate grew more than 150%.Capabilities
