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French Broad River Brewery

Re-energizing one of Asheville’s first local breweries with new logo, packaging and brand story.

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French Broad River Brewery

When it came to a new brand story, look, feel and language palette, Trone thought we needed to revisit the source. The French Broad River. The logo captures what it’s like to look into moving river water. The bottle and can labels capture the river stones and even the indigenous river life. From tent graphics for local craft beer shows and hats, t-shirts and stickers to social platforms and website, the brand look is distinctive and compelling in a crowded category.

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