Facebook Twitter YouTube Instagram LinkedIn Wikidata

Classic Muscle

Classic Muscle is a performance parts dealer specializing in ‘50s, ‘60s and ‘70s Chevy cars and trucks. Their online parts store’s site navigation issues were hampering customer product discovery, so they needed to improve the shopping experience. The brand was also looking to connect with car enthusiasts through email and social media.

Classic Muscle

Classic Muscle is a performance parts dealer specializing in ‘50s, ‘60s and ‘70s Chevy cars and trucks. Their online parts store’s site navigation issues were hampering customer product discovery, so they needed to improve the shopping experience. The brand was also looking to connect with car enthusiasts through email and social media.

Website

Trone migrated the Classic Muscle website to the Magento eCommerce platform to improve the site’s overall performance. Focusing on the user experience inspired us to create a new website design and navigation that improved the customer’s ability to search and purchase from the online car parts store. 

Marketing

Our marketing specialists developed an organic social media plan and a promotional email series to engage and grow Classic Muscle’s passionate car enthusiast following. Fans were encouraged to share restoration projects, take advantage of exclusive sales and rally around shared interests.

Notable Accomplishments
One year after launching the redesigned website, Classic Muscle saw a 21% increase in revenue, 67% increase in transactions, 65% increase in driving more users to the shopping cart and a 45% increase in shoppers navigating through the entire purchase funnel.
Capabilities
  Social Post
  Social Post
  Social Post

Want to elevate your brand and create meaningful connections?