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City of Chesapeake

The City of Chesapeake Economic Development authority has access to ample land, a skilled labor force and strong infrastructure—all key ingredients for business growth potential. They needed a cohesive brand campaign and marketing materials to help them stand out from competitive coastal cities and reach businesses and site selectors interested in the area.

City of Chesapeake

The City of Chesapeake Economic Development authority has access to ample land, a skilled labor force and strong infrastructure—all key ingredients for business growth potential. They needed a cohesive brand campaign and marketing materials to help them stand out from competitive coastal cities and reach businesses and site selectors interested in the area.

Branding and Marketing

Trone first conducted an audit of competitive coastal cities to identify opportunities to better connect with site selectors and corporations. To demonstrate Chesapeake’s commitment to business expansion, we created a new tagline, refined logo and stylized branding campaign—all of which we used to elevate and differentiate the brand from print to web.

  Chesapeake Logo
  Chesapeake Poster

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