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Senior Digital Marketing Specialist Application

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Senior Digital Marketing Specialist

What We Need:

Trone is seeking a Google Certified SEO expert who excels at managing search engine optimization and paid digital marketing activities. You will be responsible for managing SEO activities such as SEO audits, content strategy, link building and keyword strategy to increase rankings on all major search networks for a variety of clients. You may also participate in managing paid digital campaigns on Google Networks (Display, Search, YouTube) and social media networks.

Who We Are:

Trone is a marketing agency specializing in creating eCommerce experiences worthy of reexperiencing. We have an energetic agency culture, a diverse global and local client list and a broad range of experts in branding, digital marketing and web development.

Job Responsibilities:

  • Perform SEO preservation activities for website builds
  • Conduct SEO audits to provide strategic recommendations for improvement in technical, on-page and off-page SEO
  • Optimize copy and landing pages for search engine marketing
  • Perform ongoing keyword research and optimization
  • Research and implement search engine optimization recommendations
  • Research and analyze competitor advertising links
  • Develop and implement link building strategy
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  • Work with editorial and marketing teams to drive SEO in content creation and content programming
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
  • Execute tests, collect and analyze data and results, and identify trends and insights to achieve maximum ROI in paid search campaigns
  • Track, report and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses within the budget, estimate monthly costs and reconcile discrepancies

Job Types:

Full-time, contract

Education:

Bachelor's degree (required)

Experience:

Digital marketing: 5 years (required)

Licenses/Certifications:

  • Google Analytics certification (required)
  • Google AdWords certification (preferred)

Work Location:

Position is available for remote or onsite work in High Point, NC