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Senior Digital Marketing and Data Analyst Application

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Senior Digital Marketing and Data Analyst

What We Need:

Trone is seeking an experienced Senior Digital Marketing and Data Analyst to support our digital marketing team. You will be responsible for tracking online marketing trends, collecting and analyzing data, developing campaign strategies, optimizing and reporting online campaign performance and communicating with clients. To perform well in this role, you should have strong technical skills and be able to present actionable insights to inform digital marketing strategies. Experience in eCommerce modeling and analytics is a requirement.

Who We Are:

Trone is a marketing agency specializing in creating eCommerce experiences worthy of reexperiencing. We have an energetic agency culture, a diverse global and local client list and a broad range of experts in branding, digital marketing and web development.

Job Responsibilities:

  • Collecting and analyzing customer, marketing and web behavioral data
  • Measurement planning and recommendations
  • Testing campaigns, analyzing key metrics and identifying opportunities to increase campaign performance
  • Developing and presenting learnings from your analyses, including actionable insights and recommendations
  • Developing digital campaign and web measurement strategies
  • Creating dashboards, data visualizations and campaign and website performance reports
  • Monitoring and analyzing digital media and marketing trends
  • Communicating and presenting to colleagues, senior managers and clients

Job Qualifications:

  • Experience with analytical and reporting tools such as Google Analytics, Google Tag Manager, Data Studio and Adobe Analytics
  • Strong analytical and strategic thinking skills
  • Ability to make data-driven decisions
  • Excellent interpersonal and collaboration skills
  • Strong communication and presentation skills

Job Types:

Full-time, contract

Education:

Bachelor's degree in Marketing, Data Science, Marketing Analytics or a related field

Experience:

Marketing Analytics: 5 years

Licenses/Certifications:

Google Analytics certification, Google DataStudio certification, Google Ads certification

Work Location:

Position is available for remote or onsite work in High Point, NC