Experiences with any brand touchpoint (including digital products) can either reinforce user perceptions of the brand or break them down. It's vital to a brand’s reputation that users have not only positive experiences with a company’s digital products, but experiences that reinforce the brand. Brand experience is user experience.
A user’s experience with a website or app is made up of a variety of elements and moments in time. Every detail--from load time to aesthetics--has an impact. Luckily, Semantic Studios has created a big picture model of the components that influence user experience, also known as the UX Honeycomb.
We all like websites that are easy to use better than hard ones, so it seems obvious to take the advice: “Make your website easy to use.” But it is truly worth the time and money?
The conference season is right around the corner. Conferences are incredibly valuable as they enable brands to drive highly engaging connections to a very targeted and captive audience.
eCommerce tracking is an invaluable tool for any online seller. More than just transactions and revenue, good eCommerce tracking gives you actionable insights into your marketing campaigns, on-site user experience and overall business goals.
In today’s fast-paced and ever-changing digital environment, consumers literally have the world at their fingertips. And with more information and options available than ever before, consumer expectations have reached an all-time high.
North American Veterinary Community (NAVC) Conference, the first veterinary conference of the year is behind us. As February kicks off, I am reminded of the 11 months of conferences still ahead. Having attended these conferences for nearly two decades, I’ve seen many great brand ideas break through the clutter.
Pet Age recently reported that retailers are ignoring customers’ social media requests. In fact, retailers failed to respond to more than 80 percent of consumer questions and requests on social media in the last year, most notably during the holiday season. That includes pet retailers, too.
So you’re driving a ton of traffic to your website. Fantastic. You can tell from your analytics that people are engaged. They’re viewing multiple pages per visit and spending a lot of time digging around. Great. How about conversions? Maybe you’ve got a 5% conversion rate. Splendid. But flip that on its head.
User testing comes in many forms and is essential to improving the user experience of your website or app. However, choosing the right user testing or research method can be tricky.