The Blog: SEO

eCommerce was on a steady path of growth before COVID-19, but the pandemic rapidly accelerated shifts in consumer shopping behavior and the movement from brick-and-mortar to online transactions.

With an estimated 27.2% of the world’s population now shopping online, it’s never been more important to understand your customer’s journey on the route to purchasing from your online store.
 

Thriving as an eCommerce brand goes well beyond creating a website to showcase and sell product. No matter how robust or secure your site is, the cart stays empty if shoppers aren’t finding your site or if it’s difficult to navigate once they arrive.

eCommerce is growing rapidly as consumers expect convenience and tailored shopping experiences. Not surprisingly, ecommerce sales have soared even higher in 2020 as the COVID-19 pandemic has caused shoppers to stay at home and avoid large crowds.

Most eCommerce digital marketing strategies focus heavily on paid ads and social media, but an eCommerce specialist understands the value of search engine optimization (SEO). Having a sound SEO strategy can help your eCommerce site increase its Google search rankings and result in more converting traffic.

As marketing shifts further and further into the digital world, having an experienced digital advertising agency and a sound digital strategy is more important than ever.

Before the era of data-driven marketing campaigns, retail brands needed to work much harder to convince audiences to give them a try or validate their loyalty.

You’ve set your business goals and objectives, now it’s time to activate strategies and tactics to meet those goals. But, where do you start?

Search Engine Optimization, or SEO, is key for ranking high on search engines and driving organic traffic to your website.

A Google or Bing search has always relied on entering text on the keyboard. But now, the exponential rise of the Voice Search cannot be ignored.