The Blog: Retail

With less than a month left before the holidays, consumers are tightening up gift lists and getting ready to place online orders.

It’s no secret that the pandemic changed holiday shopping behaviors. Shoppers who previously browsed aisles and stood in line for Black Friday deals turned to eCommerce stores to search for and ship gifts. And many people who previously shied away from buying online finally took the leap.

Once your website has been optimized for efficiency and you’ve created or added relevant content to attract your desired audience, implementing paid media campaigns can boost conversions and increase ROI. But with so many paid media channel options, where do you start?

Landing on a poorly designed eCommerce site is like walking into a dimly lit retail store where open boxes line the aisles, the shelves are dirty and employees are listening to headphones. You turn around and walk out, right? Same with eCommerce sites.

2020 saw nearly a decade’s worth of eCommerce growth in a single year—accounting for a 44% year-over-year jump from 2019.¹ No doubt this incredible growth was fueled by the global pandemic that forced most countries inside for months on end.

Whether your eCommerce business is just starting out or already established in the industry, reaching new customers through paid media is essential to grow revenue.

COVID-19’s sudden impact on consumer shopping behaviors forced retail brands to adapt quickly. As the pandemic continues to affect the retail industry, preparing for 2021 is essential for brands to stay relevant to their audience and drive sales.

Before the era of data-driven marketing campaigns, retail brands needed to work much harder to convince audiences to give them a try or validate their loyalty.

As eCommerce jumps years ahead thanks to the shove out of the airplane we call COVID-19, specialty retail looks for the emergency chute. To quote contributing author and retail expert Greg Petro, “retail is not dead, it is evolving.” Evolving indeed.

In this second installment of a two-part blog series on pet food nutrition, Trone explores the multi-channel nature of pet owners who are researching their pets’ food.

What will be the differentiator between pet food brands that find retail success and those that fail to do so? Thriving in this competitive market takes both a solid product strategy and a brand strategy that offers pet owners a way to connect to their own beliefs about food and nutrition.

Choosing the best eCommerce platform to showcase your products or services requires thoughtful analysis of your business model and objectives.