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The Blog: Retail

Four Reasons Subscriptions Are Working for eTailers This Holiday Season
Content Marketing | Digital | Retail | Website Design

Four Reasons Subscriptions Are Working for eTailers This Holiday Season

With less than a month left before the holidays, consumers are tightening up gift lists and getting ready to place online orders.

Top 10 Ways to Prep Your Web Store for the Holidays
Branding | Digital | | Retail

Top 10 Ways to Prep Your Web Store for the Holidays

It’s no secret that the pandemic changed holiday shopping behaviors. Shoppers who previously browsed aisles and stood in line for Black Friday deals turned to eCommerce stores to search for and ship gifts. And many people who previously shied away from buying online finally took the leap.

Attracting Visitors to Your Web Store Through Paid Media
Content Marketing | Digital | | Retail

Attracting Visitors to Your Web Store Through Paid Media

Once your website has been optimized for efficiency and you’ve created or added relevant content to attract your desired audience, implementing paid media campaigns can boost conversions and increase ROI. But with so many paid media channel options, where do you start?

Why Smart Web Design is Essential for eCommerce
Retail | User Experience (UX) | Website Design

Why Smart Web Design is Essential for eCommerce

Landing on a poorly designed eCommerce site is like walking into a dimly lit retail store where open boxes line the aisles, the shelves are dirty and employees are listening to headphones. You turn around and walk out, right? Same with eCommerce sites.

Tracking the Customer Journey to Boost eCommerce Business
Branding | Content Marketing | Digital | Retail | Website Design

Tracking the Customer Journey to Boost eCommerce Business

2020 saw nearly a decade’s worth of eCommerce growth in a single year—accounting for a 44% year-over-year jump from 2019.1 No doubt this incredible growth was fueled by the global pandemic that forced most countries inside for months on end.

Balancing Paid Media to Grow eCommerce Business
Digital | | Retail | Strategy | Website Design

Balancing Paid Media to Grow eCommerce Business

Whether your eCommerce business is just starting out or already established in the industry, reaching new customers through paid media is essential to grow revenue.

Four Retail Marketing Buzzwords You Should Know for 2021
Digital | | Retail | | Website Design

Four Retail Marketing Buzzwords You Should Know for 2021

COVID-19’s sudden impact on consumer shopping behaviors forced retail brands to adapt quickly. As the pandemic continues to affect the retail industry, preparing for 2021 is essential for brands to stay relevant to their audience and drive sales.

Adapting Your Retail Marketing Strategy for Customer Technology Preferences
B2B | Content Marketing | | Retail | SEO

Adapting Your Retail Marketing Strategy for Customer Technology Preferences

Before the era of data-driven marketing campaigns, retail brands needed to work much harder to convince audiences to give them a try or validate their loyalty.

Why Is Branding Post-COVID-19 so Important in the Specialty Retail Industry?
Branding | Retail | User Experience (UX) | Website Design

Why Is Branding Post-COVID-19 so Important in the Specialty Retail Industry?

As eCommerce jumps years ahead thanks to the shove out of the airplane we call COVID-19, specialty retail looks for the emergency chute. To quote contributing author and retail expert Greg Petro, “retail is not dead, it is evolving.” Evolving indeed.

Finding the Ideal Meal: Connecting with Pet Owners Earlier
Branding | Creative | Digital | Pet | Retail | Website Design

Finding the Ideal Meal: Connecting with Pet Owners Earlier

In this second installment of a two-part blog series on pet food nutrition, Trone explores the multi-channel nature of pet owners who are researching their pets’ food.

Making the Most of Mealtime: Opportunities for Pet Food Brands
branding | Pet | Pet care | pet food | pet health | Retail

Making the Most of Mealtime: Opportunities for Pet Food Brands

What will be the differentiator between pet food brands that find retail success and those that fail to do so? Thriving in this competitive market takes both a solid product strategy and a brand strategy that offers pet owners a way to connect to their own beliefs about food and nutrition.

Shopify, WooCommerce & Magento: Comparing the Top eCommerce Platforms
Digital | Retail | User Experience (UX) | Website Design

Shopify, WooCommerce & Magento: Comparing the Top eCommerce Platforms

Choosing the best eCommerce platform to showcase your products or services requires thoughtful analysis of your business model and objectives.