Pet owners are holding pet food and treat manufacturers to a higher standard these days when it comes to their pets’ food packaging. They’re doing more research and spending more money on premium meals, toppers, mixers and treats for their pets, so they expect packaging to protect the freshness and integrity of the ingredients.
In this second installment of a two-part blog series on pet food nutrition, Trone explores the multi-channel nature of pet owners who are researching their pets’ food.
What will be the differentiator between pet food brands that find retail success and those that fail to do so? Thriving in this competitive market takes both a solid product strategy and a brand strategy that offers pet owners a way to connect to their own beliefs about food and nutrition.
Seven leaders of the veterinary profession came together to form one of the country's greatest organizations: the American Animal Hospital Association (AAHA). It was and remains the only institution that accredits companion veterinary hospitals in the U.S. and Canada.
By now most of us have heard of goat yoga, the animal-snuggling fitness sensation that has taken the nation by storm. But how did it become a craze seemingly overnight?
Many veterinarians have expressed concern about pet owners using the internet to seek advice about pet healthcare rather than visiting a veterinarian for an examination of their pet by a professional. Veterinarians fear that pet owners may even reduce their visits to the clinic due to the abundance of information readily available online.
The battle for pet pharmaceutical sales has grown to a point where brick-and-mortar retailers and Internet/mail order retailers accounted for a combined 42% of the nearly $8 billion in national pet medication sales in 2014 according to a report by the market research firm, Packaged Facts.
If you play a role in marketing today you’ve likely heard the attention span of the average human has shrunk to only eight seconds. Last year, the New York Times published a story that stated our attention span is now shorter than that of a goldfish.
Having too few options in life can be limiting and frustrating. This is especially true in the pet pharmaceutical market where pet owners want more prescription options from both a price and convenience standpoint.
The conference season is right around the corner. Conferences are incredibly valuable as they enable brands to drive highly engaging connections to a very targeted and captive audience.
Marketing your company, or its products or services, can be a stressful job. There is a lot at stake, and every move you make as a marketer is scrutinized by, well, everyone.
Most of us have had an experience at some point or another when a brand’s customer service has wowed us and turned a negative experience into a positive one. For me, a standout was the time I was rush-shipped a new sound machine for our infant daughter after it suddenly stopped working in the middle of the night.