Why User Experience (UX) is Important to Branding
Branding and user experience (UX) are often considered two separate disciplines that only coordinate occasionally—say when redesigning a website. However, at its core, UX is about understanding users and then designing helpful products that encourage positive experiences.
Seven Components of User Experience (UX)
A user’s experience with a website or app is made up of a variety of elements and moments in time. Every detail--from load time to aesthetics--has an impact.
10 Examples of Good User Experience (UX)
More and more people are talking about User Experience (UX) and how it can be a differentiator in a crowded marketplace or a selling point for B2B digital services. At its core, UX is about considering the needs of the people who will be using the product (website, app, etc.) you are designing and then going a step further and placing your users—not yourself or the CEO—at the center of the design process.