Facebook Twitter YouTube Instagram LinkedIn Wikidata

The Blog: Content Marketing

Attracting Visitors to Your Web Store Through Paid Media
Content Marketing | Digital | | Retail

Attracting Visitors to Your Web Store Through Paid Media

Once your website has been optimized for efficiency and you’ve created or added relevant content to attract your desired audience, implementing paid media campaigns can boost conversions and increase ROI. But with so many paid media channel options, where do you start?

3 Ways to Use Customer Journey Maps in eCommerce
Content Marketing | | SEO | Website Design

3 Ways to Use Customer Journey Maps in eCommerce

With an estimated 27.2% of the world’s population now shopping online, it’s never been more important to understand your customer’s journey on the route to purchasing from your online store.
 

Tracking the Customer Journey to Boost eCommerce Business
Branding | Content Marketing | Digital | Retail | Website Design

Tracking the Customer Journey to Boost eCommerce Business

2020 saw nearly a decade’s worth of eCommerce growth in a single year—accounting for a 44% year-over-year jump from 2019.1 No doubt this incredible growth was fueled by the global pandemic that forced most countries inside for months on end.

Efficient eCommerce: 6 Reasons Online Stores Need a Marketing Agency
Content Marketing | Digital | | SEO | Website Design

Efficient eCommerce: 6 Reasons Online Stores Need a Marketing Agency

Thriving as an eCommerce brand goes well beyond creating a website to showcase and sell product. No matter how robust or secure your site is, the cart stays empty if shoppers aren’t finding your site or if it’s difficult to navigate once they arrive.

5 Things to Look for in a Digital Advertising Agency
Content Marketing | Digital | Digital Marketing | | SEO |

5 Things to Look for in a Digital Advertising Agency

As marketing shifts further and further into the digital world, having an experienced digital advertising agency and a sound digital strategy is more important than ever.

Adapting Your Retail Marketing Strategy for Customer Technology Preferences
B2B | Content Marketing | | Retail | SEO

Adapting Your Retail Marketing Strategy for Customer Technology Preferences

Before the era of data-driven marketing campaigns, retail brands needed to work much harder to convince audiences to give them a try or validate their loyalty.

Digital Marketing Channels and When to Use Them
Content Marketing | Digital |

Digital Marketing Channels and When to Use Them

When planning a digital marketing campaign, marketers are often faced with tough questions. To help make your job a little bit easier, we’ve broken down the top digital marketing channels and how you can best use them to help your business grow. 

Content Activation
Content Marketing | Digital | SEO

How To Guide: Content Activation

You’ve set your business goals and objectives, now it’s time to activate strategies and tactics to meet those goals. But, where do you start?

Social Engagement
Content Marketing | Digital |

The Three A’s of Social Engagement

When is the last time you heard back from a brand after giving it a shout out on your social media? Have you been acknowledged by a company on social media after you had a bad experience with them? To be an active participant in social media is extremely important for a brand.

Website Copywriting: How People Read Online
Content | Content Marketing | Copywriting | Creative | Digital | User Experience | User Experience (UX) | Website | Website Design

Website Copywriting 101: Writing for How People Read Online

Writing user-friendly website content requires you to understand your users, front-load important content, use plain language, check your tone of voice and consider metadata.

Increasing Meaningful Interactions with White Space
Content Marketing | Digital | Interactive Design | User Experience | User Experience (UX) | Website Design | Websites

Increasing Meaningful Interactions with White Space

Would you rather hear a bedtime story read by a master storyteller or a master auctioneer? Pauses, variance in speed and dynamic inflection can help captivate an audience during a story. 

Drupal vs. WordPress
CMS | Content | Content Management | Content Marketing | Digital | Drupal | User Experience (UX) | Website Design | WordPress

Drupal vs. WordPress: Choosing the Best CMS for your Website

WordPress and Drupal are both content management systems (CMS) that have been around since the early 2000s. Both are open-source (meaning that the source code is made freely available and can be modified and redistributed) and have a strong community of developers who help extend the core functionality with additional modules/plugins.