Standing in any retailer across the country and seeing a national brand name priced 2 to 3 times higher than the private label brand sitting next to it, are you tempted to pick up the private label or do you stick with the brand?

As a self-proclaimed brand loyal consumer and mom, I, along with 58% of the Trone Consumer Panel concerned with finances, am using more coupons. But unlike the 54% who are frequently or very frequently switching to less expensive brands because of the economy, I have only dipped my little toe into the world of private labels.

Some would say my marketing background should tell me that with the national brands the customer is not only paying for the name but for the marketing investment as well. But growing up with brands and believing national brands equate to expertise, quality and consistency, it’s hard for me to rationalize the switch. Although I have to admit, there are some private labels that are appealing. From the design of the packaging to the direct comparison information, it’s hard to pass up. I’ve officially made the switch in allergy medicine and baby shampoo, but diapers, baby food, clothing and the list goes on, not so much.

What is your favorite private label product? What product are you never willing to walk away from the brand? What categories have you had success with private labels – Groceries, Home Improvement, Apparel, Accessories, Health, Beauty Aids, etc?