After years of blocking their contestants from online outreach to fans, American Idol has released a statement saying that they will allow contestants to communicate via their “Idol-managed” Facebook, Twitter and MySpace pages.  Sounds like a fantastic idea, but how will it change the competition?

Here are a few things I will be watching out for:

1. The influence of social media on the outcome
   As the Top 24 is narrowed to 12, we should see indication of popularity by visiting each participant’s social media site.  Can you imagine how much influence each site will hold as fans of the show try to rally their friends and family to support each contestant?  However, a new dynamic may enter as fans might become complacent and not vote if they see that their favorite has millions of supporters on their sites.
2. Each contestant’s ability to rally fans
   It will be interesting to see how each contestant uses their outlets to rally support.  This year’s winner could be decided on an artist’s ability to engage with fans to drive votes. A contestant’s social media savvy will be exposed.
3. Additional pressure on the contestants
   There is no doubt that each contestant feels pressure from the judges and live audience.  Will comments that critics place on the forums create more anxiety for the singers?
4. How much will Idol manage the forums?
   The true beauty of social media is unfiltered, transparent conversations.  I will be interested to see how much Idol allows.

Every year American Idol hooks me somehow, and now with this new dynamic, they have done it again.  How do you think the new social media policy will change the competition?