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	<title>Trone—Unmass the Message® &#187; Families</title>
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		<title>The Family is Back</title>
		<link>http://www.trone.com/2010/03/the-family-is-back/</link>
		<comments>http://www.trone.com/2010/03/the-family-is-back/#comments</comments>
		<pubDate>Fri, 05 Mar 2010 21:26:37 +0000</pubDate>
		<dc:creator>Robin Yontz</dc:creator>
				<category><![CDATA[Advertising Agency]]></category>
		<category><![CDATA[Families]]></category>
		<category><![CDATA[Marketing to Moms]]></category>
		<category><![CDATA[tv]]></category>

		<guid isPermaLink="false">https://intranet.trone.com/EmployeeV3/TroneWebsite/?p=3650</guid>
		<description><![CDATA[Remember when it was cool to be Friends? Or when reality TV trumped real life? Maybe I’m too simplistic or even too TV-centric in my view of the world, but I have to believe that network television programming reflects how we feel as a culture. And if that’s the case, America is once again all [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-medium wp-image-3653" src="http://www.trone.com/wp-content/uploads/modern_family_abc-300x225.jpg" alt="modern_family_abc" width="300" height="225" />Remember when it was cool to be <em>Friends?</em> Or when reality TV trumped real life? Maybe I’m too simplistic or even too TV-centric in my view of the world, but I have to believe that network television programming reflects how we feel as a culture. And if that’s the case, America is once again all about the family.</p>
<p>The reason for my supposition is the recent influx of TV shows featuring families like the critically acclaimed <em>Modern Family</em> as well as the all-too-real <em>The Middle. </em>They point to the fact that we want to see how the family is doing. Today’s families may not look like the <em>Waltons</em>, but like the Depression-era brood, these shows have their own unique blend of chaos, forgiveness and laughter.</p>
<p><em>Modern Family</em> and <em>The Middle,</em> in particular, deal with issues so current and relevant that as a parent, I don’t feel crazy, I feel befriended. Not since the Bradys and the Partridges have I wanted a TV family to live next door. Even the newer dramas are revolving around family, case in point, <em>Brothers and Sisters</em>, <em>The Good Wife </em>and <em>Parenthood</em> that debuted this week.</p>
<p><img class="alignright size-full wp-image-3654" src="http://www.trone.com/wp-content/uploads/2010/03/images3.jpg" alt="images" width="104" height="130" />The shows embrace their family-ness. The<em> Modern Family</em> website has a family scrapbook and a <a href="http://abc.go.com/shows/modern-family/family-tree">family tree</a>. This week, the Hecks of <em>The Middle </em>went on a road trip to a spelling bee. Both show are affirming and uplifting, all while shrinking <em>the</em> jeans or thinking up punishment for shooting a sibling with an air-rifle pellet.</p>
<p>To quote <em>The Middle’s</em> mom Frankie Heck “People end up in places they don’t want to be because of two things, drugs or kids.” If you don&#8217;t have kids, this may seem like nothing. To those of us in the throes of it, it is our reality.</p>
<p>If you’d like to check out episodes, I recommend <a href="http://abc.go.com/shows/modern-family."><em>Modern Family</em></a> episodes: Fears, Fifteen Percent and Fizbo.<a href="http://tv.blinkx.com/show/the-middle/Axs54HcZXiGa7qT1"> <em>The Middle</em></a>: The Bee, The Yelling or Valentine’s Day.</p>
<p>Both shows offer a great take on today’s moms and dads. Interested to see what <em>Parenthood </em>brings to the party.  Let me know what you think.</p>
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