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Veterinarians’ Impact On Pet Owner Spending
January 15, 2010

Pet owner dependence on the veterinarian is a significant indicator of spending behavior.

In January 2009, Trone® reported the results of a consumer study that identified six unique segments of pet owners. These attitudinally and behaviorally based groups displayed distinctly different relationships with their pets which were reflected in their pet-related...

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Growing the loyalty of “Relationship Mom”
December 7, 2009

"Relationship Mom" is outlet loyal,
not brand loyal.

In the latest Trone® panel survey, fielded October 2009, six distinct mom segments emerged. One of which is Relationship Mom. Not surprisingly, she is traditional in her desire to have relationships with family and friends. But wouldn’t that same woman want a relationship...


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From Books to Blogs
March 9, 2010 by Courtney Mills
5 Comments »

Today’s mom is ‘connected’ in more ways than you can count.  She has a Blackberry or an iPhone. She has a Facebook page and Twitter account. And she no longer seeks information only from books.  She reads blogs!

 As a mother of two young kids, I am often seeking out information that...

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The Family is Back
March 5, 2010 by Robin Yontz
1 Comment »

Remember when it was cool to be Friends? Or when reality TV trumped real life? Maybe I’m too simplistic or even too TV-centric in my view of the world, but I have to believe that network television programming reflects how we feel as a culture. And if that’s the case,...

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Trade Shows–Making them work in 2010
March 5, 2010 by Mark Founds
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It has been well documented that trade shows are not quite the central event to the B-to-B marketing plan that they once were, before the internet came along and changed the way that virtually everyone obtains information.   But that doesn’t mean that there still isn’t value to be derived from...

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