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Moms value relationships. In life and in brands. A mom expects a lot from herself and a lot from the
products and services she buys. From research and insights to creative content development, Trone®
can help you exceed mom's expectations in surprising ways so she can be your brand advocate for life.
Mom Blog Entries RSS Feed
All of My Friends Have Turned Into Babies
Posted August 3, 2010
by Jenny Rowland
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Back to School, Already?
Posted August 2, 2010
by Tarah Jakubiak
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Is your brand helping or hurting mom's burden?
Posted July 19, 2010
by Jenny Rowland
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Today's Economy: Brand Switching on the Rise as Consumer Savings Poised to Increase
Posted July 8, 2010
by Tom Minsel
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Create Brand Advocacy by Connecting Personal Level
Posted July 8, 2010
by Allison White
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More entries»
Our Panel of Moms
Trone's online mom community, opinions@trone, is a proprietary opt-in, online survey panel of more than 50,000 moms across the United States. We've used it for clients in businesses as diverse as children’s clothing to financial services.

More about our approach»
Our Mom Team

Nicole Donoghue
Mom Team Lead
336.812.2061

Robin Yontz
Strategic Creative
336.812.2052

Jenny Rowland
Mom Insights
336.819.6944


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Speaking Engagements

Sixth Annual M2Moms—The Marketing to Moms Conference
October 27 and 28
Chicago, Illinois
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Consumer Snapshots RSS Feed
When it comes to retail, moms prefer traditional communication over social media.
We recently reported some preliminary results of a study fielded to 425 moms in February, 2010. A significant portion of that study was dedicated to respondents' interaction with wholesale clubs. And, some surprising facts came to the fore.

Brands vs. Savings. Which corner is mom in?
Posted March 25, 2009

Growing the loyalty of “Relationship Mom”
Posted December 7, 2009

Latest study confirms
six distinct segments
of moms
Posted November 17, 2009

Moms Reluctant to Switch Favorite Brands
Posted June 16, 2009

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