Comments for Trone—Unmass the Message®

Comment on Brands should reward loyalty by Martin Buchanan

Martin Buchanan — Fri, 16 Jul 2010 13:12:07 +0000

And for the record, I had nothing to do with the creation or execution of the Sheetz ad, nor did Trone. It is linked here as merely a reference as to how I might actually have felt during the time I was getting 99¢ coffee.

Comment on Social Media and CRM: Which will survive? by Trone—Unmass the Message® » Blog Archive » Is Your Company Ready for Social CRM?

Wed, 14 Jul 2010 18:17:53 +0000

[...] social media, Social CRM (SCRM). Even within our Trone blog, Doug Barton wrote a post entitled “Social Media and CRM: Which Will Survive” , where he discussed Dove’s Ambassador program that combined both social and CRM [...]

Comment on Man or Brand? Right or Wrong? by mark mehler

mark mehler — Tue, 13 Jul 2010 17:36:24 +0000

Lebron showed a lack of class when he considered HIS announcement bigger than the sport itself. He has forgotten the the credo he should live by…”Without the fans where would the athlete be?” His ego has grown to mighty proportions like his billboard over the Cleveland skyline (being torn down as this is being written). The problems that the NBA has faced in recent years have been intertwined with a loss of respect from the fans. The egocentric hoodlums that came to popularity in the last several years have driven many fans away. Lebron was to be the answer. A child of the sport, he should have learned how to handle these situations. The self proclaimed “king” showed himself to be no better than the spoiled, wealthy, obnoxious, so called stars of the NBA. The issue to consider is not that he left Cleveland. He has the right to leave and chase his dream of championships. It is how he did this, with little or no respect for those that supported him for so many years. It just goes to show, you can put a clown in kings clothes but he will always be a clown.

Comment on Moms reluctant to switch favorite brands by Trone—Unmass the Message® » Blog Archive » Brand Loyal Mom

Trone—Unmass the Message® » Blog Archive » Brand Loyal Mom — Thu, 08 Jul 2010 19:38:17 +0000

[...] a self-proclaimed brand loyal consumer and mom, I, along with 58% of the Trone Consumer Panel concerned with finances, am using more coupons. But unlike the 54% who are frequently or very frequently switching to less expensive brands [...]

Comment on Moms reluctant to switch favorite brands by Trone—Unmass the Message® » Blog Archive » Brand leadership can't be bought, but it isn't free either

Thu, 08 Jul 2010 19:36:27 +0000

[...] leader. Such status cannot be bought, but neither is it free. Last month Trone updated our consumer study on brands and the economy, and the news was indeed grim . Consumers have made serious changes in their [...]

Comment on Calling all moms: Do advertisers understand you? by Trone—Unmass the Message® » Blog Archive » Moms and Made in the U.S.A.

Trone—Unmass the Message® » Blog Archive » Moms and Made in the U.S.A. — Thu, 08 Jul 2010 19:35:16 +0000

[...] This past year, Trone has made a point of getting to know moms – who the different types of moms are, what influences them and how to connect with them. In a recent blog, we discussed the fact that moms don’t think advertisers understand them and offered initial suggestions on remedying this situation. Please see “Calling all Moms: Do Advertisers Understand You?“ [...]

Comment on Moms reluctant to switch favorite brands by Trone—Unmass the Message® » Blog Archive » Can we remain brand loyal in a recession

Thu, 08 Jul 2010 19:22:29 +0000

[...] lately regarding the impact the economy has on purchase behavior and product brand loyalty. Trone conducted a survey of their online Mom panel, and today’s lead story in Ad Age is about brands that are losing [...]

Comment on What Will Google’s April Fool’s Day Pranks Be? by Tess

Tess — Thu, 01 Apr 2010 13:08:19 +0000

And here’s the answer: Topeka http://googleblog.blogspot.com/2010/04/different-kind-of-company-name.html

Comment on Think you can skip commercials? Try again. by Allison

Allison — Thu, 01 Apr 2010 12:47:19 +0000

Last night’s episode of Modern Family was a 22 minute commercial for the iPad and the frenzy that it’s going to create on Saturday. Smart all the way around…and anyone that’s got an ‘i’ product can relate to Phil holding the iPad lovingly and saying “I love you” to it! Brilliant placement.

Comment on An unfunny look at humor in advertising by Scott

Scott — Tue, 30 Mar 2010 15:20:34 +0000

I think we need to do a study to find out if people who fit in the same target audience find the same things funny. Or maybe taste in comedy varies even among people who are otherwise similar. I’ll have to talk to our research experts about that.