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High Point, N.C. – (Sept. 1, 2010) – Chad Duncan was recently hired as Trone’s media director. Duncan previously worked at Wieden+Kennedy and brings more than 14 years of developing and managing effective integrated cross-platform communication plans for high-profile global clients such as ABC Entertainment, Harrah’s Entertainment and Procter & Gamble.
“We are enthusiastic about having Chad at the helm of our media department,” said Kevin Murphy, managing partner at Trone.” Not only is his background a great fit but his passion for creating sound consumer engagement strategies will help take our media department to a new place.”
About Trone
Headquartered in High Point, N.C., Trone, Inc. is known for its Unmass the Message® approach which uses data to develop powerful insights to form the basis for strong connections between people and brands. Trone offers clients strategic consultation and analytics, media buying and planning, advertising, design, relationship marketing, public relations, interactive, social media and event marketing. The agency is one of the largest independent agencies in the Southeast with nearly 100 employees and $100 million in capitalized billings. For more information on Trone, please visit www.trone.com.
Ad Age recently turned to Trone’s head of account planning, Jenny Rowland, for her insights on the affects of a multigenerational household on marketing. As more and more families start to share their houses with parents, in-laws or adult children, marketers have a new opportunity. Click here to read the article and Jenny’s comments.
High Point, N.C. – (July 8, 2010) – Trone® recently hired Ryan Kelly as the agency’s interactive project manager. Kelly is originally from the Orlando, Florida area and most recently worked as a project manager at Maven Creative, in Orlando. Kelly brings four years of interactive experience to the High Point-based agency.
“Interactive has become increasingly more important to our integrated approach as an agency,” said Rick Morgan, managing partner at Trone. “Adding Ryan to our team will help us improve our interactive process and allow us to work more efficiently for our clients.”
About Trone
Headquartered in High Point, N.C., Trone, Inc. is known for its Unmass the Message® approach which uses data to develop powerful insights to form the basis for strong connections between people and brands. Trone offers clients strategic consultation and analytics, media buying and planning, advertising, design, relationship marketing, public relations, interactive, social media and event marketing. The agency is one of the largest independent agencies in the Southeast with nearly 100 employees and $100 million in capitalized billings. For more information on Trone, please visit www.trone.com
High Point, N.C. – (June 9, 2010) – Trone recently hired Marie Sutton as a media planner/buyer. Sutton previously worked at Rockett, Burkhead & Winslow in Raleigh as a media planner/buyer and brings more than 15 years of media planning/buying experience to Trone.
“Marie is a fantastic addition to our media department,” said Kevin Murphy, managing partner at Trone. “Her background is an ideal fit with our strategy of connecting brands and people.”
About Trone
Headquartered in High Point, N.C., Trone, Inc. is known for its Unmass the Message® approach which uses data to develop powerful insights to form the basis for strong connections between people and brands. Trone offers clients strategic consultation and analytics, media buying and planning, advertising, design, relationship marketing, public relations, interactive, social media and event marketing. The agency is one of the largest independent agencies in the Southeast with nearly 100 employees and $100 million in capitalized billings. For more information on Trone, please visit www.trone.com
Moms are the fastest growing audience in the digital space, combine that with their hold over a large part of the economy and you have a powerful audience. At the 2010 Marketing to the Digital Moms Conference in Toronto on June 2nd and 3rd, Jenny Rowland and Robin Yontz, part of Trone’s Mom Team, will present “Growing the Loyalty of Relationship Mom”. The presentation will focus on the online strategies that trigger ultimate brand loyalty with the mom audience.
For more information about Trone’s Mom Team visit www.trone.com/moms.
High Point, N.C. – (May 26, 2010) – Trone, Inc., a national, full-service marketing agency based in High Point, N.C., recently received three first place awards and three merit awards at the Turf and Ornamental Communicators Association’s (TOCA) annual meeting, in Tucson, Arizona. Trone was recognized for its work with Syngenta Lawn & Garden, an industry leader in creating dependable pest management solutions for professional markets.
Trone also won a Best in Show Award in the Video & Multimedia category. The video series titled, “Behind the Brand: Why Formulation Matters”, focused on why branded products make all the difference in turf care. To view the videos, visit www.greencastonline.com/FormulationVideo.
“We strive to provide effective marketing solutions which make an impact on our clients’ target audiences. The work that was honored by TOCA is a great example of how our Unmass the Message approach makes the difference for our clients,” said Doug Barton, managing partner at Trone.
About TOCA
The Turf and Ornamental Communicators Association (TOCA) is composed of editors, writers, publishers, photographers, public relations/advertising practitioners, industry association leaders and others involved in green industry communications. From its beginning in 1989, TOCA has been serving members of the green industry by fostering an open exchange of information regarding issues that affect how we communicate to our various audiences.
About Trone
Headquartered in High Point, N.C., Trone, Inc. is known for its Unmass the Message® approach which uses data to develop powerful insights to form the basis for strong connections between people and brands. Trone offers clients strategic consultation and analytics, media buying and planning, advertising, design, relationship marketing, public relations, interactive, social media and event marketing. The agency is one of the largest independent agencies in the Southeast with nearly 100 employees and $100 million in capitalized billings. For more information on Trone, please visit www.trone.com.
High Point, N.C. – (April 13, 2010) – Growth is an important part of any business but for Trone®, Inc. a national, full-service agency based in High Point, N.C., growth is essential to making sure their clients get the best service possible. The agency recently welcomed four new employees.
“These new employees add a wide variety of competencies to our team, which allows us to continue to strengthen the range of services we offer our clients,” said Will Spivey, managing partner at Trone.
Jenny Rowland joins Trone as an account planner, where she will help to direct strategy and positioning for a variety of the agency’s clients. Rowland’s account planning experience varies across many brands with focuses on targeting moms and the financial industry.
Mark Riney adds to Trone’s growing media department as a media buyer/planner. Riney has a wide variety of media buying/planning experience from agencies in both North Carolina and Atlanta.
Kimberly Abels is the new broadcast/web producer. Abels brings 10 years of experience in broadcast production from agencies throughout the East Coast.
Randi Cooke joins Trone as an assistant account executive. Cooke is a former intern at Trone and comes to the agency from the admissions department at High Point University.
About Trone
Headquartered in High Point, N.C., Trone, Inc. is known for its Unmass the Message® approach which uses data to develop powerful insights to form the basis for strong connections between people and brands. Trone offers clients strategic consultation and analytics, media buying and planning, advertising, design, relationship marketing, public relations, interactive, social media and event marketing. The agency is one of the largest independent agencies in the Southeast with nearly 100 employees and $100 million in capitalized billings. For more information on Trone, please visit www.trone.com
High Point, N.C. – (Mar. 10, 2010) – As agencies become more specialized, North Carolina’s Trone® proves that a full-service agency is the best approach for clients. Trone has undergone a transformation in recent years in order to do full-service the right way.
Trone, which has roots in consumer packaged goods and product introductions, refocused its energies in order to better understand connecting brands with their targets. This transformation allowed them to build a reputation for solving unique, complex challenges for clients.
Trone has the answer to full-service. Strategic problem solving for their clientele has broken down the walls within Trone. All departments from creative to account service to public relations work together to provide the best solution for each client.
The agency’s newest client, the North Carolina Education Lottery, allows them to prove it. “Throughout the advertising agency RFP evaluation process, Trone’s integrated approach demonstrated their ability to deliver outstanding creative rooted by solid strategy,” says Lou Ann Russell, Deputy Executive Director for the North Carolina Education Lottery.
The North Carolina Education Lottery has a simple, established message: the lottery is fun to play. The simple message and the restrictions that come with promoting the North Carolina Education Lottery produce a different kind of challenge for Trone.
“This partnership offers us a new type of opportunity,” says Martin Buchanan, managing partner at Trone. “The North Carolina Education Lottery is an exciting creative challenge with a straightforward strategy, giving us an avenue to demonstrate our creative abilities.”
There are a variety of reasons companies turn to agencies. Over time, as clients’ businesses grow, their needs change. Trone’s belief is that these needs are best served by an agency that can adjust with the client by providing assistance with complex problems, such as creating a loyalty program that engages the target as well as a strong creative direction that raises brand awareness. Trone’s ability to work across departments and place equal importance on each discipline in order to assist clients in reaching their target successfully makes it a full-service agency that works.
About Trone
Trone, Inc. is one of the largest independent agencies in the Southeast and has been in business for 27 years. With nearly 75 employees and $100 million in capitalized billings, Trone is a full-service marketing communications firm offering strategic consultation and analytics, media buying and planning, advertising, design, relationship marketing, public relations, interactive, social media and event marketing.
Trone recently collected five first place awards and three merit awards from the Turf and Ornamental Communicators Association’s (TOCA) awards, in Rio Grande, Puerto Rico. Trone received the recognition for its creative work with Syngenta Professional Products.
TOCA is comprised of editors, writers, publishers, photopgraphers, advertising/public relations practitioners and industry association leaders involved in golf course maintenance and other green industry communications.
Are families as loyal to their favorite brands as they used to be? WGHP-TV FOX8 turned to Trone insights for the basis of this story.
