http://www.trone.com/2009/06/the-new-normal-i-hope/ Fri, 16 Jul 2010 13:12:07 +0000 hourly 1 http://wordpress.org/?v=3.0 http://www.trone.com/2009/06/the-new-normal-i-hope/#comment-369 Will Tue, 30 Jun 2009 21:17:34 +0000 https://intranet.trone.com/EmployeeV3/TroneWebsite/?p=2611#comment-369 Your observations about how communities are reacting to the current economy will result in two different outcomes. 1) As has been much written about on this site, brand relationships are at risk, and 2) people are forming new "communities" every day to help manage the "new normal." Astute marketers will recognize this seismic change to the landscape -- these communities are becoming one of the major influencers on consumer behavior. If brands have advocates in these communities they have a much better chance of protecting their consumer relationships. Your observations about how communities are reacting to the current economy will result in two different outcomes. 1) As has been much written about on this site, brand relationships are at risk, and 2) people are forming new “communities” every day to help manage the “new normal.” Astute marketers will recognize this seismic change to the landscape — these communities are becoming one of the major influencers on consumer behavior. If brands have advocates in these communities they have a much better chance of protecting their consumer relationships.

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