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When it comes to retail, moms prefer traditional communication over social media.
April 15, 2010

We recently reported some preliminary results of a study fielded to 425 moms in February, 2010. A significant portion of that study was dedicated to respondents’ interaction with wholesale clubs. And, some surprising facts came to the fore.

Our interest in clubs was driven by two key factors. The first was...

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Brands vs. Savings. Which corner is mom in?
March 25, 2010

In June of 2009 we reported on the impact the unstable economic environment was having on mom’s relationship with brands. With the economy stabilizing somewhat, we felt it was a good time to review the status of those mom-brand relationships.

In February, a study was fielded to 475 respondents with children...

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RSS FeedTrone Blog
Trone Hires Media Director
September 3, 2010 by Allison White
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High Point, N.C. – (Sept. 1, 2010) – Chad Duncan was recently hired as Trone’s media director. Duncan previously worked at Wieden+Kennedy and brings more than 14 years of developing and managing effective integrated cross-platform communication plans for high-profile global clients such as ABC Entertainment, Harrah’s Entertainment and Procter &...

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Ad Age Turns to Trone
August 26, 2010 by Allison White
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Ad Age recently turned to Trone’s head of account planning, Jenny Rowland, for her insights on the affects of a multigenerational household on marketing. As more and more families start to share their houses with parents, in-laws or adult children, marketers have a new opportunity. Click here to read...

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New Lottery spot is out there.
August 17, 2010 by Martin Buchanan
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We’ve just begun airing two new :15 spots for our North Carolina Education Lottery client. The spots, seen here, are running on Monday Night Football telecasts in the state via Time Warner and ESPN. The commercials are a simple jackpot awareness vehicle, but have an extra level of fun...

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