Welcome to our never-ending search and discovery of insights.
They are the key to understanding what motivates people
and what makes our work personal, relevant and engaging.
April 15, 2010

We recently reported some preliminary results of a study fielded to 425 moms in February, 2010. A significant portion of that study was dedicated to respondents’ interaction with wholesale clubs. And, some surprising facts came to the fore.

Our interest in clubs was driven by two key factors. The first was...

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March 25, 2010

In June of 2009 we reported on the impact the unstable economic environment was having on mom’s relationship with brands. With the economy stabilizing somewhat, we felt it was a good time to review the status of those mom-brand relationships.

In February, a study was fielded to 475 respondents with children...

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July 22, 2010 by Maria Arnn
1 Comment »

Most anyone who really knows me knows that I am (moderately) obsessed with getting an iPhone. While trying to wait patiently for my current cell phone contract to expire, I have researched AT&T, previous iPhone models and now the new iPhone 4.

Now with just under a month left in my...

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July 21, 2010 by Mitch Mitchell
1 Comment »

The current economic environment is presenting huge challenges to marketers all over the world. And, the situation isn’t getting any better. Finding more efficient and effective ways to engage customers has never been more important. Companies must make a commitment to remain competitive and uncover opportunities to become even stronger.

An...

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July 20, 2010 by Catherine Crowder
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As a general rule I don’t eavesdrop on others’ conversations.  However, most of us will subconsciously tune in these days when hear words like “the economy”, “the housing market” or “tax credits”.  Over the weekend I heard several neighbors talking about the bill Congress recently passed to extend the homebuyer...

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